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Education Trends

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Working with Education Agents: What Now

Details: In September of 2016, the National Association for College Admissions Counseling (NACAC) amended two parts in their guidance to U.S. educators on using education agents. This code of ethics, titled Statement of Principles of Good Practice (SPGP), was originally adopted in 2014. This document lays out the code of ethics and standards for the

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What Your Students Need Now Part 2

Details: Majors: After cost of education and location, majors are the top factor in students’ college choice, with 67.1% of Naviance students reporting that this was a top factor (up from 49.6% in 2019.) It is well-documented that students shift towards more career-oriented degrees when the job market is …

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EdTech Goes Collaborative: Social Learning Platforms

Details: Social learning platforms allow students to take a more active roll in their education and learning, helping them to share, question, and clarify their knowledge. It also makes students part of a learning community where information from an instructor is more likely to be retained and even further examined. These platforms create an environment

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Credentials and Badges: Adding To or Supplanting Degrees

Details: Credentials have helped employers and jobs successfully adapt with the market, as the fields require more education have shifted over time. According to Vox, in 1971, education degrees accounted for more than a third of all master’s earned, followed by business with around 11 percent of degrees, and engineering and social sciences/history

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Perceived Value: Online vs. On Campus

Details: The defensive response from university administrators: Online education does not cost less to produce. So, clearly it has to have similar value and a similar price. This perspective is sadly and frustratingly misguided. The success and pricing of a service has everything to do with how its customers perceive the value and much less to do with

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Is Your .edu Part of The IT Crowd

Details: While the gold standard for academic sites has always been .edu, alternatives such as .college, .degree, .education, and .university present a new, distinctly 21st century challenge: how can you protect your institution from copycat sites?

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By 2022 These Trends Will Hit You

Details: Boston Metro Area 10 Federal Street, Suite 2-10 Salem, MA 01970 +1-978-744-8828 [email protected]

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How much to pay commission-based student recruiters

Details: The payment is generally tied to the cash received by the university. As an alternative, some institutions prefer a marketing fee to the recruiting agency rather than a per student commission. This approach eliminates any discussions of the tuition level if the university provides financial support (scholarship) to the student.

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Chinese EdTech Growth Is an Opportunity for You

Details: The majority of Chinese K-12 students attend free public schooling. However, a rising middle class economy and a strong cultural emphasis on education and educational success are making big business out of Chinese families. On average, parents are investing more than 20 percent of their annual income on additional education for their children.

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You Have Your Student Segmentation, Now What

Details: The actual student segmentation is valuable from our perspective since it allows a university or college to focus on potential, specific student audiences. The thinking follows the traditional development of a market segmentation and the corresponding attributes of the buyer profile. Consider the motivations of each student segment and how you

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Getting Smart about Edtech: Learning Management and Social

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How International Students Choose Where to Study

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Justifying College Costs: Here's The Help You Need

Details: Boston Metro Area 10 Federal Street, Suite 2-10 Salem, MA 01970 +1-978-744-8828 [email protected]

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Welcome to Vietnam: A Look at Student Mobility

Details: Higher education enrollment has seen a dramatic increase in Vietnam during the last decade, with now 25 percent of their college-age population enrolled, according to UNESCO Institute of Statistics. Vietnam is shifting from an economy grounded in agriculture and low-wage manufacturing to that of modern industry and innovation. This is a trend

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Are You Partnering With Chinese 211 and 985 Universities

Details: Project 211 was first announced in 1993 and implemented in 1995 by the Ministry of Education of China. The name Project 211 comes from an abbreviation of the 21 st century and 100—the approximate number of participating universities. This was the first project undertaken by the Chinese government in the higher education field since 1949.

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So, How Do We Market US Higher Ed to the World Now

Details: The value of education as an export down by 22% in 2013 since 2009. A bottoming out of the sector at AUS $14 billion in 2013 from a high of AUS $18 billion in 2009" UGH! To say the least. How we approach it now. When we think about what universities and recruiters should do in our new landscape here in 2016, we approach it on 4 levels: 1) Strategic

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Full On Armchair Student Recruiting Has Arrived

Details: AGB's 2020 Index on the future of Higher Education collected data from US university and college trustees between October 19 – November 3, 2019, well before COVID-19 was on the scene. At that time, “The number of trustees showing concern about the future of the higher education sector over the next decade increasedfrom 73% to 85% in 2019

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Enhancing International Student Recruitment Through Images

Details: Boston Metro Area 10 Federal Street, Suite 2-10 Salem, MA 01970 +1-978-744-8828 [email protected]

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Recruiting Intelligence Intead

Details: This deep-dive resource, thoughtfully delivered to all of us by AIEA, provides exceptional context for many of the issues we are all facing now and offers a glimpse of what lies ahead. The book explores the evolution of student mobility, commercialization of academia, higher ed-tech, the student experience, and more.

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Spotlight on Your Institution’s Student-First Approach

Details: Boston Metro Area 10 Federal Street, Suite 2-10 Salem, MA 01970 +1-978-744-8828 [email protected]

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A 2022 Must-Read -- AIEA's Handbook of International

Details: Higher education is a national priority, and the government is keen to use institutions to train employable personnel in science, engineering, and health-related programs. As an extension, Germany makes it relatively easy for international students to stay and work after they graduate. So much so that over 80% of international applicants to

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Out of Africa, Part 2: African Students Studying Abroad

Details: African Students Abroad. University World News states that there were 380,376 African students who studied in a foreign university in 2010, representing about a tenth of all international students worldwide and 6 percent of all African students. Almost 30 percent of those students went to France. With South Africa getting 15 percent of African

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Recruiting Intelligence Intead (40)

Details: Lumina Foundation CEO Jamie Merisotis, a relentless advocate for education, says, "we see even more encouraging signs - unmistakable signals that the need, the hunger for education is stronger than ever." He quotes that three of four Americans believe that a postsecondary degree or credential is important to attaining a better quality of life

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Brazil's Potential for Student Recruitment: A Student's

Details: According to the Institute of Internatinal Education Open Doors Report, in 2014, the U.S. received more than 13,000 Brazilian students, a 13% increase from 2013. In 2015, the U.S. received 23,675 students from Brazil, a 78.2% increase in just one year. And Brazil ranks as the 10th leading country sending students to North American universities.

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Recruiting Intelligence Intead EducationUSA

Details: Vietnam is becoming one of the hot areas for international student recruitment. With a young population, a rising middle class, and a cultural emphasis on education, many more Vietnamese families are considering education abroad for their children. The US is but one player in this burgeoning education abroad momentum.

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Understanding Japanese Motivations for Studying Abroad (or

Details: The Japanese government should invest in university globalization as Singapore, China and Korea have already done. According to OECD, sending students abroad is a good way to help students prepare for the increasingly globalized and interconnected labor market. Only 1% of Japanese tertiary students were enrolled abroad in 2011.

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Exploring the Value of Dual & Joint Degree Programs

Details: Dual degree programs appear as two degrees on a student’s diploma. It is a formal program that often involves overlap between two courses of study to reduce the cost. This may include an undergraduate & graduate program, or two graduate programs. U.S. News & World Report uses the example of a student who received a JD and MBA through a dual

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International Student Employability: How Do US

Details: U.S. education is respected and its universities are creating a skilled workforce. Find ways to tag that fact in your marketing campaigns. Show international students that they will be employable with a degree from your U.S. institution. Provide examples of students who have secured jobs based on their degree and skills.

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Recruiting Intelligence Intead Chinese Student Recruitment

Details: In partnership with WholeRen Education, an AIRC-certified agency and a trusted advisor for tens of thousands of Chinese students and families since 2010, we surveyed over 20,000 Chinese parents, the vast majority of whom currently have undergraduate and graduate students enrolled in US institutions, as well as parents of current high school

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Recruiting Intel Digest: The Most Useful Stuff from Q1 2022

Details: March 30, 2022. The first quarter of 2022 dealt its fair share of surprises, and then some. The pandemic loosened its grip (for the time being). Northern Europe was thrust into a war. These events are deeply personal and deeply tied to our everyday work in higher education. And then there were the everyday surprises courtesy of another

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Recruiting Intelligence Intead (42)

Details: But beyond the title of this book, this theme was prevalent in many of the books and articles I read. Competition is intensifying across all product and service categories, and product cycles are decreasing. Higher education is no exception to that increased competitive environment.

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Recruiting Intelligence Intead Chronicle of Higher Ed

Details: The roadmap for EdTech implementations a decade ago had a linear feel. There was an expectation of securing a significant tech budget and allocating that to a carefully selected vendor with a 3-5 year plan. There was talk of “flexibility” and integrations. APIs would be built to tie different parts of the legacy systems together or the

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Recruiting Intelligence Intead Marketing (3)

Details: Last week Intead hosted its inaugural 2014 Global Marketing Conference for Academic Leaders.Against the back drop of Manhattan, academic leaders from around the world joined the Intead team and an extraordinary group of guest speakers to learn the latest in digital marketing, social media marketing, innovations in recruitment and more.

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